For Jordan , Calla

A quiet moodboard, in your brand.

Nine social tiles, three reels, a one-page proposal, and three email drafts, all sitting inside the colours and type that already feel like Calla. Scroll through and say what lands.

01 , Social

Nine tiles. Post as-is, or use as template for the next nine.

Pulled from your own projects. Real plants, real spaces, nothing stocked. The grid below mirrors what your feed would look like if these went up tomorrow.

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One pot, one plant, one room.

Install timelapse , 15s
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A morning on site.

Behind the fit-out , 30s
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Three species, one planter.

Plant spotlight , 20s
02 , Proposal

One-page proposal. Quiet and confident.

A calm, single-page document that reads like an invitation rather than a pitch. Drop in the client name, the space, the price. The design does the rest.

Calla
Proposal , April 2026

Baker Tilly, Hamilton office.

Bespoke indoor plant fit-out across reception, open-plan floor, and breakout. Plywood planter boxes, feature ficus, ongoing fortnightly maintenance.

Plants, pots, install$8,400
Monthly maintenance$620 / mo
Install windowTwo days
Scope14 planters, 46 plants
info@calla.nz calla.nz

What a Calla proposal reads like.

Clean cover. Hero photo. Scope as plain sentences, not bullet salad. Price inline so it stops being the awkward last page.

Built as an HTML template you open in the browser, swap the client and the numbers, export to PDF. Two minutes to send, not two hours.

  • 01A4 print-ready at 100%, no crop bleed worries
  • 02Price and scope on the same page, no flicking back
  • 03Hero photo swaps in from the project folder
  • 04Sends as PDF, prints as PDF, looks the same in both
03 , Email

Three drafts, rendered. Ready to send.

Cold intro, follow-up after a site walk, and a seasonal note to past clients. Written in Calla's voice, rendered as HTML that survives Gmail and Outlook.

01 , Cold intro
New message , Mail
From Jordan, Calla <info@calla.nz>
To Sam @ Architecture Studio
A note from Calla, re: your Hamilton fit-out

Hey Sam,

Saw the Baker Tilly refurb go up on your feed last week. Beautiful plywood work, especially the reception desk detail.

We're Calla. We do the plants, bespoke fit-outs for commercial interiors in the Waikato. A few of the offices you'd know in Hamilton are ours.

If you're open to it, I'd love half an hour to walk the space with you. I think there's something nice we could do between those plywood planters and the stair.

Worth a look?

Cheers,

Jordan

Calla , Bespoke indoor plant fit-outs , Kirikiriroa, NZ
info@calla.nz , +64 27 338 9973 , calla.nz , @calla.nz
02 , Follow-up after a site walk
New message , Mail
From Jordan, Calla <info@calla.nz>
To Sam @ Architecture Studio
Thanks for the walk round yesterday

Hey Sam,

Good to see the space in person yesterday. The light through the east windows is even better than you described.

Here's the plan we talked through. Fourteen planters across reception and the open floor, a feature ficus in the drum planter by the stair, and fortnightly maintenance so nothing dies on you.

Full proposal is attached. One page, prices inline, no flicking back. Plants, pots and install come to $8,400. Maintenance is $620 a month from week two.

We could install over two days, Friday after next would work if you want it in before the open home.

Give me a shout if anything doesn't sit right.

Cheers,

Jordan

Calla , Bespoke indoor plant fit-outs , Kirikiriroa, NZ
info@calla.nz , +64 27 338 9973 , calla.nz , @calla.nz
03 , Seasonal re-engagement
New message , Mail
From Jordan, Calla <info@calla.nz>
To Claire @ Previous Client
Your plants have been busy

Hey Claire,

Quick autumn update from the Calla side. Your plants have been busy.

The ficus by reception threw a new growth flush last month, about 40cm on the top canopy. The ferns in the breakout are thriving in the cooler light. The rubber plant on the mezzanine has officially outgrown its pot.

I'd suggest a swap for the mezzanine piece. Something a bit more sculptural for that corner, we have a monstera deliciosa in the greenhouse that would own the space.

Happy to pop by next week and have a look at it with you. Thursday or Friday morning both work.

Cheers,

Jordan

Calla , Bespoke indoor plant fit-outs , Kirikiriroa, NZ
info@calla.nz , +64 27 338 9973 , calla.nz , @calla.nz